In all the years, we have been developing our Stringo here in Nyland, in the north of Sweden. This has formed who we are and developed a way of viewing our business. We have adopted concepts such as innovation, pride and genuineness as a spirit that describes what we do, and these have become important core values in our business.The fact that Sweden is home for some of the most venerable, well-known brands in the world, make us proud to be a family company made in Sweden.
So why is that and why do we feel that way?
In the big picture, Sweden is well-known for being an open and competitive economy which is highly ranked on world economy ranking lists, year after year.
The global media company Forbes puts Sweden on second place as most inviting for capital investment on their annual ranking list of the world’s economies. Forbes has rated the business friendliness of the world’s biggest economies annually for the past 13 years, resulting in the list Best countries for business. 161 countries are rated on 15 different factors: property rights, innovation, taxes, technology, corruption, infrastructure, market size, political risk, quality of life, workforce, freedom (personal, trade and monetary), red tape and investor protection.
Sweden has held a top ten position during recent years and is described like this: ”Sweden’s small, open, and competitive economy has been thriving and Sweden has achieved an enviable standard of living with its combination of free-market capitalism and extensive welfare benefits. Sweden remains outside the euro zone largely out of concern that joining the European Economic and Monetary Union would diminish the country’s sovereignty over its welfare system”.
One explanation for why such a relatively small country like Sweden attracts foreign companies and why many Swedish companies achieve success abroad is ”the unique focus on innovation, sustainability, co-creation and equality” that has created a highly dynamic economy.
Business Sweden - commissioned by the Government and the Swedish industry to help Swedish companies grow global sales and international companies invest and expand in Sweden – describes Sweden as a powerhouse of innovation, sustainability, co-creation and equality. This makes Sweden a formidable platform for companies to expand their business upon and to us as a brand that meets the demands of an increasingly purpose-driven world.
This creative and innovative area is where Stringo is operating and looking at it from our own perspective, our core values innovation, pride and genuineness reflects perfectly The Swedish Way of doing business.
For Stringo, our customers’ requirements and needs are our challenges and have demonstrated our capacity for innovation and our high level of service. We understand that customer satisfaction requires local presence and thanks to our subsidiaries and business partners we can reach the whole world.
This has led to that we now have the most extensive experience and the best know-how on the market, and we offer full customization. Together with our customers we have evolved into a modern and world-leading company with global presence - but always Made in Sweden.